Learn The System

Equip yourself with the system and tools needed to effectively manage your business's social media presence.

Build Confidence

Gain the confidence to independently handle your social media, even without any prior marketing experience.

For Beginners

Perfect for those new to business social media or struggling with managing their accounts effectively.

About the Course

This course demystifies social media marketing and empowers learners to build a strong online presence, create and plan content, understand platform basics, and engage their audience with clarity and confidence. Structured around actionable learning and reflection, it blends core knowledge with personalised exercises for real-world results. Designed for business owners who are complete beginners when it comes to social media or have started and find themselves constantly facing the "I have no idea what I'm doing" stress when it comes to their social media.

Meet Your Instructor

Hi, I’m Lucy. Learn from the Marketing Businesswoman of the Year 2026 (Business Awards UK) and a digital marketing specialist with over six years of hands-on experience working across a wide range of industries. I’ve built Lucy Digital into a multi-client, six-figure creative digital agency, helping businesses grow through strategic, results-driven social media, content and marketing. My work focuses heavily on organic content that performs, not just looks good. I’ve worked with businesses at all stages, from start-ups to established brands, with a strong track record of client retention and long-term partnerships. The reason this course exists is simple: over the years, I’ve had countless conversations with business owners all saying the same thing: “I just don’t know what I’m doing with social media.” This course is designed to change that. Everything inside is built to give you clarity, confidence and a clear direction, so you can stop guessing, start understanding what works, and use social media as a tool to actually grow your business.

Course Curriculum

16 Chapters · 113 Lessons

  1. 1

    Introduction to Digital Marketing and Social Media

    1. (Included in full purchase)

      Digital Marketing and Social Media

    2. (Included in full purchase)

      Learning Objectives

    3. (Included in full purchase)

      A Simple Truth

    4. (Included in full purchase)

      What Is Digital Marketing?

    5. (Included in full purchase)

      Where Does Social Media Fit In?

    6. (Included in full purchase)

      The Shift In Consumer Expectations

    7. (Included in full purchase)

      Common Myths About Social Media

    8. (Included in full purchase)

      Why This Matters for Your Business

    9. (Included in full purchase)

      Let’s Recap

  2. 2

    Module 1 Workbook

    1. (Included in full purchase)

      Self-Audit: “Where Am I Really At?”

    2. (Included in full purchase)

      Myth Buster Challenge: These are some of the most common social media myths that trip up business owners. Match each myth to the truth from the list below.

    3. (Included in full purchase)

      Common Beliefs: Test Your Thinking. Here are 3 more nuanced statements. Tick whether you agree, disagree, or feel unsure, then briefly explain why.

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      Key Takeaways

  3. 3

    Choosing the Right Platforms for Your Business

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      The Right Platforms for Your Business

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      Learning Objectives

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      “Should I be on every platform?”

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      Choosing Fewer, Better Platforms

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      Platform Breakdown

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      Instagram

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      Facebook

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      TikTok

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      LinkedIn

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      Others Considerations

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      Choose Your Platforms By People, Purpose And What You Can Keep Up

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      Choose Your Platforms By People, Purpose And What You Can Keep Up

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      Top Tip: How To Find Where Your Customers Are Online

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      Choose Your Platforms By People, Purpose And What You Can Keep Up

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      FOMO (Fear Of Missing Out) VS Focus

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      Let’s Recap

  4. 4

    Module 2 Workbook

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      Which of the following is NOT a good reason to choose a social platform?

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      Why did you choose that answer?

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      Practical Application: Platform Prioritisation

  5. 5

    Setting Up A Professional Social Media Presence

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      A Professional Social Media Presence

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      Learning Objectives

    3. (Included in full purchase)

      If Your Profile Is Unclear, Incomplete, Or Inconsistent... They’ll Scroll On

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      What Makes A Profile Look Professional?

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      Your Handle & Username

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      Profile Picture

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      Bio & Description

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      Contact Information & Buttons

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      Platform-Specific Profile Set-Up Must Haves

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      Platform-Specific Profile Set-Up Must Haves

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      Platform-Specific Profile Set-Up Must Haves

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      Remember...

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      Trust Signals

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      Let’s Recap

  6. 6

    Module 3 Workbook

    1. (Included in full purchase)

      Setting Up a Professional Social Media Presence

    2. (Included in full purchase)

      Bio Writing Exercise

    3. (Included in full purchase)

      Trust Signal Profile Audit

  7. 7

    Building Your Content Strategy

    1. (Included in full purchase)

      Your Content Strategy

    2. (Included in full purchase)

      Learning Objectives

    3. (Included in full purchase)

      “I Just Never Know What To Post.”

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      Let’s Be Brutally Honest For A Second

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      What Is a Content Strategy?

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      The Power of Content Pillars

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      The Generic Content Pillars

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      Real-World Examples

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      Real-World Examples

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      Choosing Your Pillars

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      Let’s Recap

  8. 8

    Module 4 Workbook

    1. (Included in full purchase)

      This is the part where your feed starts working for you, instead of stressing you out.

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      STEP 1: Choose Your 3 to 5 Pillars

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      STEP 1: Choose Your 3 to 5 Pillars

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      STEP 2: Write 1 Post Idea for Each Pillar

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      Now fill out your own pillars from the ones you chose:

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      STEP 3: Fill in Your 1-Week Grid

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      Day 1

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      Day 2

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      Day 3

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      You now have your first full week of strategic content!

  9. 9

    Writing Captions That Actually Convert

    1. (Included in full purchase)

      Captions That Convert

    2. (Included in full purchase)

      Learning Objectives

    3. (Included in full purchase)

      What Makes A Great Caption?

    4. (Included in full purchase)

      The Caption Formula

    5. (Included in full purchase)

      Developing Your Brand Voice

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      How to Find Your Tone of Voice

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      Let’s Recap

  10. 10

    Module 5 Workbook

    1. (Included in full purchase)

      Caption Builder

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      Section 1: HVC Caption Builder

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      Section 2: Your Brand Voice -Task: What are 3 traits that best describe how your business speaks online?

    4. (Included in full purchase)

      TOP TIP: What’s something your clients often say about you that you could lean into in your voice?

  11. 11

    Planning & Scheduling Without Burning Out

    1. (Included in full purchase)

      Planning And Scheduling Without Burning Out

    2. (Included in full purchase)

      Learning Objectives

    3. (Included in full purchase)

      Why Consistency Beats Intensity

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      The Planning Sweet Spot

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      The Difference Between Planning, Batching & Scheduling

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      Your Monthly Framework

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      Learn As You Go Let the Data Guide You

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      The 3-Post Rule

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      Perfectionism Kills Progress

    10. (Included in full purchase)

      Let’s Recap

  12. 12

    Module 6 Workbook

    1. (Included in full purchase)

      Section 1: Your Starting Point

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      Section 2: Your Mini Monthly Framework

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      Day 1

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      Day 2

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      Day 3

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      Section 3: Batching Brainstorm

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      Use this section to jot down content ideas you could create in batches from the plan above.

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      Section 4: Social Media Data Cheat Sheet

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      Section 5: Knowledge Check Are You Planning With Purpose?

  13. 13

    Mastering Engagement & Community Building

    1. (Included in full purchase)

      Engagement & Community Building

    2. (Included in full purchase)

      Learning Objectives

    3. (Included in full purchase)

      Why Engagement Matters (More Than You Think)

    4. (Included in full purchase)

      Common Myths About Engagement

    5. (Included in full purchase)

      How to Spark Engagement Intentionally

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      Let’s Recap

  14. 14

    Module 7 Workbook

    1. (Included in full purchase)

      Section 1: Your Social Media Engagement Cheat Sheet

    2. (Included in full purchase)

      Section 2: Mini Knowledge Check

  15. 15

    Course Summary

    1. (Included in full purchase)

      Summary

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      Let’s Recap

    3. (Included in full purchase)

      CONGRATULATIONS

    4. (Included in full purchase)

      Sources

  16. 16

    FINAL QUIZ

    1. (Included in full purchase)

      Final Quiz

This course is not designed for everyone, and that’s intentional.

It may not be right for you if: • You’re not ready to take your social media seriously as part of your business • You’re looking for quick wins without putting any structure or consistency in place • You want overnight results without building a long-term strategy • You’re not willing to apply what you learn in a practical way This course is built for action, not just information. If you’re not planning to implement what you learn, you won’t get the full value from it. It's not suitable for you if: • You already have a well-defined content strategy that you consistently follow • You have a strong understanding of platform selection, audience targeting, and content planning • You are already seeing consistent results from your social media activity • You have an established marketing team managing your content and strategy at an advanced level

Ready to Take Charge of Your Social Media?

Enroll now to unlock the potential of your business through effective social media self-management.

Enroll Now